We at Labells believe every girl is a queen, so we encourage every girl to see herself as a BELLA.

‘Bella’ is the Italian and Latin word for beautiful. No matter the colour of your skin, your shape or size we want every one of you to wear Labells with pride and confidence and know that your beauty is radiated and shines through your item.

A Bella is confident, a rebel with a cause and does not conform to societies norms and expectations. She does not care how the world looks at her because she knows her truth. Knowing that when societies ideals and standards tell you no! We at Labells say YES! Yes you can wear that! Yes you are slayin’! Be a Bella today and use fashion as a way to represent YOUR TRUTH.